Galway Races Unveil New Brand Identity and Slogan: “Racing in the City of Tribes”

The Galway Races are proud to announce the launch of a refreshed brand identity, including an updated logo and slogan, marking an exciting new chapter for one of Ireland’s most iconic sporting and cultural events.

Significant time and care was invested in revisiting the Galway Races’ brand values, identity, and future direction. The result is a modern and meaningful evolution that stays true to the organisation’s heritage while embracing its dynamic present.

Once located in the countryside of Ballybrit, the Galway Racecourse is now uniquely positioned within a vibrant and ever-growing city. Set across 150 acres of green space just outside Galway City Centre, the racecourse is surrounded by thriving businesses and a strong, connected community, a transformation that inspired the new slogan:

“Racing in the City of Tribes.”

This new positioning reflects the Galway Races’ identity as they prepare to host their 157th Summer Festival, continuing to evolve while staying deeply connected to their roots and the community they serve.

At the heart of the Galway Races are its core values:

  • Respect
  • Community
  • Culture
  • Innovation
  • Excellence
  • And above all, a Love of Horse Racing

Together, these values underpin the organisation’s new mission:

“To create unforgettable experiences that celebrate Horse Racing, Galway’s heritage, and strengthen our community.”

As anticipation builds for the Galway Races Summer Festival 2026, running for seven days from Monday, 27th July to Sunday, 2nd August, the new brand signals a renewed commitment to delivering world-class racing, entertainment, and hospitality experiences for generations to come.

CEO of Galway Races, Michael Moloney, commented:

“This rebrand represents more than just an updates logo, it’s a reflection of who we are today and where we’re going. The Galway Races have always been about bringing people together, celebrating our shared love of racing, and showcasing the very best of Galway. ‘Racing in the City of Tribes’ captures that spirit perfectly, and we’re incredibly proud to launch it as we look ahead to an exciting future.”

Olivia Lynch Ward, Commercial Marketing Manager added:

“Our goal was to create a brand that truly reflects the energy, diversity, and sense of occasion that defines the Galway Races. By aligning our identity with our values and our unique location within the city, we’re better positioned to connect with both our loyal racegoers and new audiences.”

With a refreshed identity and a clear vision for the future, the Galway Races look forward to many more years of “Racing in the City of Tribes”.